Geofencing marketing utilizes GPS or RFID technology to create virtual boundaries, enabling businesses to target specific audiences in defined geographical areas. It allows for personalized promotions, notifications, and offers based on a user's location, enhancing engagement and driving foot traffic or online conversions effectively.Dive into the details and see why it's the future of personalized marketing: https://www.techuniverses.com/what-is-geofencing-marketing/
